TY - BOOK ED - Entrepreneur Media, Inc. TI - Write your business plan: get your plan in place and your business off the ground SN - 978-1-59918-557-6 AV - HD 30.28 W75 2015 U1 - 658.4/012 23 PY - 2015/// CY - [Irvine, California] PB - Entrepreneur Press KW - Business planning KW - New business enterprises KW - Management KW - SMALL BUSINESS KW - MANAGEMENT N1 - Includes index; Before writing your plan -- Plan to prosper : business plan basics ; Before beginning your plan ; Digging for dollars ; Put your plan to work ; One plan does not fit all -- Writing your business plan. Executive summaries sell ideas ; Management makes money ; What you are really selling ; Riding industry trends ; Marketing : the plan within your plan ; how does your business work? ; expressing your ideas in financial terms -- Enhancing your business plan. Enlightening extras " appendices ; You only make a first impression once ; Information creates capital N2 - A comprehensive companion to Entrepreneur's long-time bestseller Start Your Own Business, this essential guide leads you through the most critical startup step next to committing to your business vision - defining how to achieve it. Coached by a diverse group of experts and successful business owners, gain an in-depth understanding of what's essential to any business plan, what's appropriate for your venture, and what it takes ensure success. Plus, learn from real-world examples of plans that worked, helping to raise money, hone strategy, and build a solid business. -- ER -