David, Fred R.

Strategic management : a competitive advantage approach, concepts and cases / Fred R. David, Forest R. David, and Meredith E. David - SEVENTEENTH EDITION GLOBAL EDITION - United Kingdom : Pearson Education Limited, c2023. - 680 pages : color illustrations ; 28 cm

Includes glossary and index.

Part 1: Overview Of Strategic Management -- Part 2 : Strategy Formulation -- Part 3: Strategy Implementation -- 4: Strategy Evaluation And Governance -- Part 5: Key Strategic Management Topics -- Part 6: Strategic Management Case Analysis.

In today's increasingly global business environment, an organization's survival depends on formulating, evaluating, and implementing key decisions. Presenting a logical, systematic, and objective approach to shaping an organization's direction, Strategic Management : A Competitive Advantage Approach, Concepts and Cases is by far the most practical skills-oriented textbook in this field. The chapters progress based on a leading integrative model that enables students to learn the process of actually doing strategic planning, thereby honing one of today's most sought-after employability skills.--

978-1-292-44140-5


STRATEGIC PLANNING.
STRATEGIC PLANNING -- CASE STUDIES.

HD 30.28 D38 2023