TY  - BOOK
AU  - Eyal,Nir
TI  - Hooked: how to build habit-forming products 
SN  - 978-1-59184-778-6
AV  - HF 5415.153 E93 2019 
U1  - 658.5/75 23
PY  - 2019///
CY  - New York
PB  - Portfolio/Penguin
KW  - NEW PRODUCTS
KW  - CONSUMER BEHAVIOR
KW  - CONSUMERS' PREFERENCES
N1  - Includes bibliographical references; The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the bible app -- Habit testing and where to look for habit-forming opportunities
N2  - Hooked is based on Eyal's years of research, consulting, and practical experience. This new edition is updated throughout with cutting-edge research and features a new case study for creating healthy user habits. --
ER  -