Eyal, Nir. <br/><br/>
Hooked :  how to build habit-forming products / 
Nir Eyal with Ryan Hoover. 
 - New York :  Portfolio/Penguin,  c2019 
 - 242 pages :  illustrations ;  22 cm 
<br/><br/>Includes bibliographical references. 
<br/><br/>The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the bible app -- Habit testing and where to look for habit-forming opportunities 
<br/><br/> Hooked is based on Eyal's years of research, consulting, and practical experience. This new edition is updated throughout with cutting-edge research and features a new case study for creating healthy user habits. -- 
<br/><br/><label>ISBN: </label>978-1-59184-778-6 
<br/><br/><label>LCCN: </label>2014022222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>NEW PRODUCTS.<br/>CONSUMER BEHAVIOR.<br/>CONSUMERS' PREFERENCES.
<br/><br/><label>LC Class. No.: </label>HF 5415.153 E93 2019 
<br/><br/><label>Dewey Class. No.: </label>658.5/75