TY  - BOOK
AU  - Gursoy,Dogan
AU  - Buttle,Francis
AU  - Bowie,David
TI  - Hospitality marketing: principles and practices 
SN  - 978-1-032-03026-5
AV  - TX 911.3 G87 2023 
U1  - 647.940688 23/eng/20220611
PY  - 2023///
CY  - London
PB  - Routledge/Taylor & Francis Group
KW  - HOSPITALITY INDUSTRY
KW  - MARKETING
KW  - HOTELS
N1  - Includes bibliographical references and index; Introduction to hospitality marketing -- Marketing research -- Understanding and segmenting customers -- Competitive strategies -- Developing the hospitality experience -- Locating the offer -- Pricing the offer and revenue management -- Distributing the offer -- Communicating the offer -- Managing the physical environment -- Managing service processes -- Managing customer-contact employees -- Measuring and managing customer satisfaction and word-of-mouth (WOM) -- Relationship marketing -- Marketing planning
N2  - "Hospitality Marketing 4e is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning"--
ER  -