TY  - BOOK
AU  - Titus-Maxwell, Jody
TI  - Tourism for CAPE unit 2: Caribbean product development, marketing and entrepreneurship 
SN  - 979-8-46589-823-2
AV  - G 155 T58 2022 
PY  - 2022///]
CY  - United States of America
KW  - TOURISM -- STUDY AND TEACHING
N1  - Includes bibliographic references; The nature of tourism products and services -- The characteristics of tourism -- Customers' needs, wants and expectations -- Importance of standards to tourism and product development -- The ideal tourism professional -- Customer service and service quality -- Service excellence as a strategic tool -- Niche markets -- Marketing concepts -- Methods of segmentation -- Key marketing tools -- Marketing strategies -- Distribution channels -- Marketing communications -- Market research -- Marketing plan -- Concepts of entrepreneurship -- Personal abilities and talents of entrepreneurs -- Attitudes and behaviours of successful tourism entrepreneurs -- opportunities for entrepreneurship -- Entrepreneurship process in tourism context -- Young entrepreneur spotlight -- Challenges to entrepreneurship -- Components of a business plan for a tourism opportunity -- Bibliography
ER  -