Titus-Maxwell, Jody <br/><br/>
Tourism for CAPE unit 2 :  Caribbean product development, marketing and entrepreneurship / 
Jody Titus-Maxwell 
 - United States of America :  [2022] 
 - 126 pages ;  23 cm. 
<br/><br/>Includes bibliographic references. 
<br/><br/>The nature of tourism products and services -- The characteristics of tourism -- Customers' needs, wants and expectations -- Importance of standards to tourism and product development -- The ideal tourism professional -- Customer service and service quality -- Service excellence as a strategic tool -- Niche markets -- Marketing concepts -- Methods of segmentation -- Key marketing tools -- Marketing strategies -- Distribution channels -- Marketing communications -- Market research -- Marketing plan -- Concepts of entrepreneurship -- Personal abilities and talents of entrepreneurs -- Attitudes and behaviours of successful tourism entrepreneurs -- opportunities for entrepreneurship -- Entrepreneurship process in tourism context -- Young entrepreneur spotlight -- Challenges to entrepreneurship -- Components of a business plan for a tourism opportunity -- Bibliography 
<br/><br/><label>ISBN: </label>979-8-46589-823-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TOURISM -- STUDY AND TEACHING.
<br/><br/><label>LC Class. No.: </label>G 155 T58 2022