TY - BOOK AU - O'Guinn,Thomas C. AU - Allen,Chris T. AU - Scheinbaum,Angeline Close AU - Semenik,Richard J. TI - Advertising and integrated brand promotion SN - 1337110213 AV - HF 5821 A48 2019 U1 - 659.1 23 PY - 2019/// CY - Boston, MA, USA PB - Cengage KW - ADVERTISING. KW - ADVERTISING MEDIA PLANNING. N1 - Includes bibliographical references and index; Part 1 Advertising and integretrated brand promotion in business and society -- Part 2 Analyzing the environment for advertising and integrated brand promotion -- Part 3 The creative process -- Part 4 The media process -- Part 5 Integrated brand promotion ER -