TY  - BOOK
AU  - O'Guinn,Thomas C.
AU  - Allen,Chris T.
AU  - Scheinbaum,Angeline Close
AU  - Semenik,Richard J.
TI  - Advertising and integrated brand promotion
SN  - 1337110213
AV  - HF 5821 A48 2019 
U1  - 659.1 23
PY  - 2019///
CY  - Boston, MA, USA
PB  - Cengage
KW  - ADVERTISING.
KW  - ADVERTISING MEDIA PLANNING.
N1  - Includes bibliographical references and index; Part 1 Advertising and integretrated brand promotion in business and society -- Part 2 Analyzing the environment for advertising and integrated brand promotion -- Part 3 The creative process -- Part 4 The media process -- Part 5 Integrated brand promotion
ER  -