O'Guinn, Thomas C., <br/><br/>
Advertising and integrated brand promotion / 
Thomas Clayton O'Guinn [and three others] 
 - Eighth edition. 
 - Boston, MA, USA :  Cengage,  c2019 
 - xxiii, 425 pages :  color illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1 Advertising and integretrated brand promotion in business and society -- Part 2 Analyzing the environment for advertising and integrated brand promotion -- Part 3 The creative process -- Part 4 The media process -- Part 5 Integrated brand promotion. 
<br/><br/><label>ISBN: </label>1337110213 978-1-337-11021-1 
<br/><br/><label>LCCN: </label>2017952641 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING. <br/>ADVERTISING MEDIA PLANNING. 
<br/><br/><label>LC Class. No.: </label>HF 5821 A48 2019 
<br/><br/><label>Dewey Class. No.: </label>659.1