TY  - BOOK
AU  - Hudson, Simon
AU  - Hudson, Louise
TI  - Marketing for tourism and hospitality: a global & digital approach 
SN  - 978-1-4739-2664-6
AV  - HF 5415.127 H83 2017 
PY  - 2017///
CY  - London
PB  - Sage Publications Ltd
KW  - TARGET MARKETING
KW  - TOURISM--MARKETING
KW  - HOSPITALITY INDUSTRY--MARKETING
KW  - SPECIAL EVENTS--MARKETING
N1  - Includes bibliographical references and index.; 1) Today's marketing environment -- 2) Understanding today's customer --  3) Digital marketing -- 4) The marketing plan --  5) The tourism and hospitality product --  6) Pricing -- 7) Distribution --  8) The role of advertising and sales promotions -- 9) Public relations and personal selling --  10) The role of customer service marketing --  11) Marketing research --  12) Tourism marketing ethics
ER  -