Hudson, Simon <br/><br/>
Marketing for tourism and hospitality :  a global & digital approach / 
Simon Hudson and Louise Hudson 
 - London :  Sage Publications Ltd,  c2017 
 - viii, 370 pages :  black and white illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index.  
<br/><br/>1) Today's marketing environment -- 2) Understanding today's customer --  3) Digital marketing -- 4) The marketing plan --  5) The tourism and hospitality product --  6) Pricing -- 7) Distribution --  8) The role of advertising and sales promotions -- 9) Public relations and personal selling --  10) The role of customer service marketing --  11) Marketing research --  12) Tourism marketing ethics 
<br/><br/><label>ISBN: </label>978-1-4739-2664-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TARGET MARKETING <br/>TOURISM--MARKETING <br/>HOSPITALITY INDUSTRY--MARKETING <br/>SPECIAL EVENTS--MARKETING 
<br/><br/><label>LC Class. No.: </label>HF 5415.127 H83 2017