International business and trade /
Norma Dy Lopez-Mariano
- FIRST EDITION
- Quezon City : Rex Book Store, Inc., c2023
- ix, 398 pages : black and white illustrations ; 25 cm.
Includes bibliographical references and index.
Preface -- Acknowledgements -- Chapter 1 : Evolution of international trade -- Chapter 2 : Classical country-based theories of international trade -- Chapter 3 : Modern firm-based theories of international trade -- Chapter 4 : Other theories of international trade -- International business and trade : an overview -- Chapter 6 : Nature and scope of international marketing -- Chapter 7 : Global entrepreneurship and intrapreneurship -- Chapter 8 : Ethics and international business and trade -- Chapter 9 : Multicultural marketing -- Chapter 10 : The international monetary and financial system -- Bibliography -- Image attributions -- Index.