TY  - BOOK
AU  - Iacobucci, Dawn
TI  - Marketing management
SN  - 978-981-5097-29-0
AV  - HF 5415.13 I3 2023 
PY  - 2023///
CY  - Taguig City
PB  - Cengage Learning Asia Pte Ltd (Philippine Branch)
KW  - MARKETING -- MANAGEMENT
N1  - Includes index; Preface -- About the author -- Part 1 : Marketing strategy -- Part 2 : Product positioning -- Part 3 : Positioning via price, place, and promotion --  Part 4 : Positioning: Assessment through the customer lens -- Part 5 : Capstone -- Endnotes -- Index
ER  -