Professional salesmanship /
Angelita Ong Camilar-Serrano
- Manila : Unlimited Books Library Services and Publishing Inc, c2023
- x, 296 pages : black and white illustrations ; 26 cm.
Includes bibliographic references.
Preface -- Chapter 1 : Professional salesmanship overview -- Chapter 2 : Trust and sales ethics -- Chapter 3 : Communication skills in selling -- Chapter 4 : Knowing buyers -- Chapter 5 : Prospecting and preparing for sales dialogue -- Chapter 6 : Sales dialogue and presentation planning -- Chapter 7 : Dealing sales resistance and earning commitment -- Chapter 8 : Intensifying customer relationships -- Bibliography -- Webliography.