TY - BOOK AU - Abante, Marmelo V. AU - Alday, Roselie B. AU - Baldovino, Flormando P. AU - Gongora, Jerald S. AU - Palma, Norvin M. AU - Cagang, Ma. Lydia P. AU - Gueta, Loupel B. AU - Lagrazon, Pitz Gerald AU - Maaliw, Renato III R. AU - Macatangay, Luisa P. AU - Malicdem, Alvin R. AU - Mercado, Cecilia A. AU - Tadeo, Rejan L. AU - Vigonte, Florinda G. AU - Anthony, John Edgar Sualog AU - Villanueva, Jaevier A. TI - Data analytics and business intelligence SN - 978-621-427-146-7 AV - HD 38.7 A23 2023 PY - 2023/// CY - Manila PB - Unlimited Books Library Services and Publishing Inc. KW - DATA ANALYTICS KW - BUSINESS INTELLIGENCE N1 - Module 1 : A brief overview of business intelligence -- Module 2 : An exhaustive study of analytics -- Module 3 : An overview of data mining -- Module 4 : Acquiring knowledge of data warehousing -- Module 5 : Market research : an integrated study -- Module 6 : Essential components of a business intelligence system -- Module 7 : Operational intelligence Technological components -- Module 8 : Ethical implications of business analytics ER -