TY  - BOOK
AU  - Chavez, Roberto G.
TI  - Principles of marketing
SN  - 978-621-409-163-8
AV  - HF 5415 D43 2021 
PY  - 2021///
CY  - Mandaluyong City
PB  - Books Atbp. Publishing Corp.
KW  - MARKETING
N1  - Includes bibliographical references; Part I : Marketing and marketing plan -- Part II Buyers and markets -- Part III : The marketing mix
ER  -