Chavez, Roberto G. <br/><br/>
Principles of marketing / 
Roberto G. De Chavez 
 - Mandaluyong City :  Books Atbp. Publishing Corp.,  c2021. 
 - x, 230 pages ;  22 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/>Part I : Marketing and marketing plan -- Part II Buyers and markets -- Part III : The marketing mix. 
<br/><br/><label>ISBN: </label>978-621-409-163-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING.
<br/><br/><label>LC Class. No.: </label>HF 5415 D43 2021