TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald 
TI  - Integrated advertising promotion, and marketing communications
SN  - 978-1-292-41121-7
AV  - HF 5415.123 C56 2022 
PY  - 2022///
CY  -  Harlow, UK : 
PB  - Pearson Education Limited, 
KW  - COMMUNICATION IN MARKETING.
KW  - ADVERTISING
N1  -  Includes endnotes and index; PART 1: THE IMC FOUNDATION :Integrated Marketing Communications
Brand Management
Buyer Behaviors
The IMC Planning Process
PART 2: IMC ADVERTISING TOOLSA : dvertising Campaign Management
Advertising Design
Traditional Media Channels
PART 3: DIGITAL AND ALTERNATIVE MARKETING : Digital and Mobile Marketing
Social Media
Alternative Marketing
PART 4: IMC PROMOTIONAL TOOLS : Database and Direct Response Marketing and Personal Selling
Sales Promotions
Public Relations and Sponsorship Programs
PART 5: IMC ETHICS, REGULATION, AND EVALUATION :Relations and Ethical Concerns
Evaluating an Integrated Marketing Program

N2  - "Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers."
ER  -