TY  - BOOK
AU  - Chernev, Alexander
TI  -   Startegic marketing management : : the framework / 
SN  - 978-1-936572-59-5
AV  - HF 5415.13 C44 2019 
PY  - 2019///
CY  - Chicago, IL : 
PB  - Cerebellum Press, 
KW  - MARKETING -- MANAGEMENT
ER  -