TY  - BOOK
AU  - Gatchalian-Badilla, Maria Criselda
TI  - Tourism and hospitality marketing
SN  - 978-621-04-2750-9
AV  - G 155 G38 2021 
PY  - 2021///
CY  - Manila
PB  - Rex Book Store
KW  - TOURISM -- MARKETING
KW  - HOSPITALITY -- MARKETING
N1  - Includes bibliographic references and index; Chapter 1 : Introduction to tourism and hospitality marketing -- Chapter 2 : The tourist market and segmentation -- Chapter 3 : Tourism and consumer behavior -- Chapter 4 : The marketing plan -- Chapter 5 : The tourism and hospitality product -- Chapter 6 : Pricing in tourism and hospitality -- Chapter 7 : Promotional tools : advertising, direct marketing, personal selling, public relations, and sales promotion -- Chapter 8 : Digital marketing -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 10 : Destination branding and marketing -- Chapter 11 : Relationship marketing -- Chapter 12 : Tourism and hospitality marketing and its future
N2  - Tourism and Hospitality Marketing covers a wide range of marketing concepts and strategies applied in tourism and hospitality. The concepts are explained in a simple and logical manner incorporating relevant local examples and personal stories.
ER  -