TY  - BOOK
AU  - Areola, Eunice Mareth
AU  - Manzano, Ronald G. 
AU  - Trinidad, Fernando III V. 
TI  - Entrepreneurship in tourism and hospitality
SN  - 978-621-04-3464-4
AV  - G 155 A74 2021  
PY  - 2021///
CY  - Manila
PB  - Rex Book Store
KW  - ENTREPRENEURSHIP
KW  - HOSPITALITY INDUSTRY -- MANAGEMENT
KW  - TOURISM -- MANAGEMENT
KW  - LEISURE INDUSTRY -- MANAGEMENT
N1  - Includes bibliographic references and index; Section I : The world of entrepreneurship in tourism and hospitality -- Section II : Planning the tourism and hospitality business venture -- Section III : Developing a business plan -- Section IV : Corporate social responsibility and sustainability in the tourism and hospitality industry
N2  - This textbook underscores the theory grounding and practice direction of entrepreneurship and strategic business management for key service industries involving travel and gastronomy
ER  -