Entrepreneurship in tourism and hospitality /
Eunice Mareth Areola, Ronald G. Manzano, and Fernando V. Trinidad III
- First Edition
- Manila : Rex Book Store, c2021.
- viii, 172 pages ; 25 cm.
Includes bibliographic references and index.
Section I : The world of entrepreneurship in tourism and hospitality -- Section II : Planning the tourism and hospitality business venture -- Section III : Developing a business plan -- Section IV : Corporate social responsibility and sustainability in the tourism and hospitality industry.
This textbook underscores the theory grounding and practice direction of entrepreneurship and strategic business management for key service industries involving travel and gastronomy.
978-621-04-3464-4
ENTREPRENEURSHIP. HOSPITALITY INDUSTRY -- MANAGEMENT. TOURISM -- MANAGEMENT. LEISURE INDUSTRY -- MANAGEMENT.