TY  - BOOK
AU  - Lansangan-Cruz, Zenaida
TI  - Introduction to meetings, incentives, conferences, and events management (MICE)
AV  - GT 3406 L37 2020 
PY  - 2020///
CY  - Manila
PB  - Rex Book Store
KW  - SPECIAL EVENTS -- MANAGEMENT
KW  - MEETINGS
KW  - MEETINGS -- PLANNING
N1  - Includes bibliographic references and index; Chapter 1 : The meaning and importance of MICE -- Chapter 2 : Key players in the MICE Industry and their roles in the tourism and hospitality industry -- Chapter 3 : MICE planners -- Chapter 4 : MICE planning -- Chapter 5 : MICE management -- Chapter 6 : Marketing MICE -- Chapter 7 : Financial management of MICE -- Chapter 8 : Risk management -- Chapter 9 : The role of ethics in the MICE industry -- Chapter 10 : Technology for the MICE industry Chapter 11 : Changes affecting the MICE industry in the next millennium -- Chapter 12 : Special events management
ER  -