Lansangan-Cruz, Zenaida <br/><br/>
Introduction to meetings, incentives, conferences, and events management (MICE) / 
Lansangan-Cruz, Zenaida 
 - First Edition 
 - Manila :  Rex Book Store,  c2020. 
 - vi, 214 pages :  black and white illustrations ;  25 cm. 
<br/><br/>Includes bibliographic references and index. 
<br/><br/>Chapter 1 : The meaning and importance of MICE -- Chapter 2 : Key players in the MICE Industry and their roles in the tourism and hospitality industry -- Chapter 3 : MICE planners -- Chapter 4 : MICE planning -- Chapter 5 : MICE management -- Chapter 6 : Marketing MICE -- Chapter 7 : Financial management of MICE -- Chapter 8 : Risk management -- Chapter 9 : The role of ethics in the MICE industry -- Chapter 10 : Technology for the MICE industry Chapter 11 : Changes affecting the MICE industry in the next millennium -- Chapter 12 : Special events management. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPECIAL EVENTS -- MANAGEMENT.<br/>MEETINGS.<br/>MEETINGS -- PLANNING.
<br/><br/><label>LC Class. No.: </label>GT 3406 L37 2020