TY  - BOOK
AU  - Cruz, Zenaida L.
TI  - Micro perspective of tourism and hospitality
SN  - 978-971-23-9910-7
AV  - G 155 C78 2019 
PY  - 2019///
CY  - Manila
PB  - Rex Book Store
KW  - TOURISM
N1  - Includes bibliographic references and index; Chapter 1 : The psychology of tourism -- Chapter 2 : The sociology of tourism -- Chapter 3 : Tourism and culture -- Chapter 4 : Transport sector -- Chapter 5 : Accommodations -- Chapter 6 : Food and beverages sector -- Chapter 7 : Recreation and leisure -- Chapter 8 : Tourism attractions and theme parks -- Chapter 9 : The MICE industry : meaning and importance -- Chapter 10 : Tourism marketing -- Chapter 11 : Tourism promotion -- Chapter 12 : Tourism distribution channel -- Chapter 13 : Tourism planning -- Chapter 14 : Tourism development -- Chapter 15 : Employment opportunities and qualifications in the tourism and hospitality industry -- Glossary -- Index
ER  -