Chapter 1 : Concept of Entrepreneurship - Chapter 2 : Economic Development of Entrepreneurship and its competencies Chapter 3 : Developing a Business Plan - Chapter 4 : Identification of target market - Chapter 5 : Branding Strategies - Chapter 6 : Marketing mix in the Development of Marketing Strategy - Chapter 7 : Management Requirements - Chapter 8 : Finance: Analyzing Financial Statement and Creating Projections - Chapter 9 : Business Operations and Implementation.