TY  - BOOK
AU  - Thompson, Mark 
TI  - Now, build a great business!: 7 ways to maximize your profits in any market 
SN  - 9780814416976
AV  - HD 57.7 T46 2011 
PY  - 2011///
PB  - AMACOM
KW  - CONSUMER BEHAVIOR
KW  - CONSUMER SATISFACTION
KW  - MARKETING
N1  - Become a great leader -- Develop a great business plan -- Surround yourself with great people -- Offer a great product or service -- Design a great marketing plan -- Perfect a great sales process -- Create a great customer experience -- Appendix : now, build a great life!
N2  - Reveals seven principles that can change one's business for the better, including becoming a great leader, attracting and keeping great people, developing a great business plan, offering a great product or service, delivering superior customer service and more
ER  -