Thompson, Mark

Now, build a great business! : 7 ways to maximize your profits in any market / Mark Thompson - AMACOM, 2011. - xxii, 228 pages ; 24 cm

Become a great leader -- Develop a great business plan -- Surround yourself with great people -- Offer a great product or service -- Design a great marketing plan -- Perfect a great sales process -- Create a great customer experience -- Appendix : now, build a great life!

Reveals seven principles that can change one's business for the better, including becoming a great leader, attracting and keeping great people, developing a great business plan, offering a great product or service, delivering superior customer service and more

9780814416976


CONSUMER BEHAVIOR
CONSUMER SATISFACTION
MARKETING

HD 57.7 T46 2011