Fundamentals of Marketing : for senior high school / Ruby F. Alminar-Mutya.
Material type:
TextPublication details: Intramuros, Manila : Unlimited Books., c2022Description: xiv, 319 pages : Illustration; 25 cmISBN: 978-621-427-108-5Subject(s): LOC classification: HF 5415 M88 2022| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Books
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NU Fairview SHS LRC | NU Fairview SHS LRC | Senior High School | Filipiniana | FIL HF 5415 A46 2022 SHS (Browse shelf(Opens below)) | Available | NUFVSHS0000712 | ||
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Books
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NU Fairview SHS LRC | NU Fairview SHS LRC | Senior High School | Filipiniana | FIL HF 5415 A46 2022 SHS (Browse shelf(Opens below)) | c.2 | Available | NUFVSHS0000766 | |
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Books
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NU Fairview SHS LRC | NU Fairview SHS LRC | Senior High School | Filipiniana | FIL HF 5415 A46 2022 SHS (Browse shelf(Opens below)) | c.3 | Available | NUFVSHS0000151 | |
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Books
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NU Fairview SHS LRC | NU Fairview SHS LRC | Senior High School | Filipiniana | FIL HF 5415 A46 2022 SHS (Browse shelf(Opens below)) | c.4 | Available | NUFVSHS0000238 | |
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Books
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NU Fairview SHS LRC | NU Fairview SHS LRC | Senior High School | Filipiniana | FIL HF 5415 A46 2022 SHS (Browse shelf(Opens below)) | c.5 | Available | NUFVSHS0000847 |
K to 12 Compliant
Includes bibliography.
Chapter 1: Introduction to Marketing System. -- Chapter 2: Marketing Mix Element 1 : Product. -- Chapter 3: Marketing Mix Element 2 : Price. -- Chapter 4: Marketing Mix Element 3 : Place of Distribution. -- Chapter 5: Marketing Mix Element 4 : Promotions. -- Chapter 6: Consumer Education and Consumers Cooperative -- Chapter 7: Strategic Marketing Fundamentals. -- Chapter 8: Global and Social Marketing.
Fundamentals of Marketing for Senior High School was conceived to supplement teaching materials made by local and foreign authors on outcome based and project-based pedagogies. The materials presented here are based on related references and the practical experiences and exposures of the author from years in the academe. Project-based learning, with real-life applications , will help students better appreciate the role of marketing in an organization. The author aims to develop the students' entrepreneurial and innovation skills in marketing career.
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