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Visual communication : understanding images in media culture / Giorgia Aiello, Katy Parry.

By: Aiello, Giorgia [author]Contributor(s): Parry, Katy [author]Material type: Text

TextPublication details: Thousand Oaks, CA : SAGE Publications, c2020Edition: 1st editionDescription: xii, 295 pages : colored illustrations ; 24 cmISBN: 978-1-4129-6224-7 (pbk.)Subject(s): VISUAL COMMUNICATIONSLOC classification: P 93.5 A34 2020

Contents:

CHAPTER 1 : INTRODUCTION. -- CHAPTER 2 : UNDERSTANDING IMAGES IN MEDIA CULTURE: METHODOLOGICAL CONSIDERATIONS. -- PART I : IDENTITIES. -- CHAPTER 3 : ENVISIONING THE SELF IN DIGITAL MEDIA. -- CHAPTER 4 : COMMUNICATING VISIONS OF COLLECTIVE IDENTITY. -- CHAPTER 5 : WAYS OF SEEING DIFFERENCE BEYOND STEREOTYPES. -- PART II : POLITICS. -- CHAPTER 6 : IMAGES OF POLITICIANS IN THE PUBLIC SPHERE. -- CHAPTER 7 : THE VISUAL SPECTACLES OF PROTEST AND ACTIVISM. -- CHAPTER 8 : PICTURING INTERNATIONAL CONFLICT AND WAR. -- PART III : COMMODITIES. -- CHAPTER 9 : THE VISUAL ATTRACTIONS OF ADVERTISING AND PROMOTIONAL CULTURE. -- CHAPTER 10 : VISUALIZING LIFESTYLES AS COMMODITIES. -- CHAPTER 11 : BRANDS AS VISUAL EXPERIENCES. -- CHAPTER 12 : CONCLUSION. -- REFERENCES. -- INDEX. --

Summary: Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students' own work. The book: • Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis • Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption • Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images • Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	NU Fairview College LRC	NU Fairview College LRC	Non-fiction	General Circulation	GC P 93.5 A34 2020 (Browse shelf(Opens below))	Available		NUFAI000005417

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Previous	GC NX 180 B37 2014 100 essential things you didn't know you don't know about /	GC N 5300 K46 2014 Art in history /	GC N 8790 G78 2016 Breaking Van Gogh /	GC P 93.5 A34 2020 Visual communication : understanding images in media culture /	GC PE 1112 S43 2017 Grammar 101 : from split infinitives to dangling participles, an essential guide to understanding grammar /	GC PE 1115 E54 2016 English for everyone :	GC PE 1127 B66 2016 English for everyone : level 1 beginner	Next

Includes references, indexses.

CHAPTER 1 : INTRODUCTION. --
CHAPTER 2 : UNDERSTANDING IMAGES IN MEDIA CULTURE: METHODOLOGICAL CONSIDERATIONS. --
PART I : IDENTITIES. -- CHAPTER 3 : ENVISIONING THE SELF IN DIGITAL MEDIA. -- CHAPTER 4 : COMMUNICATING VISIONS OF COLLECTIVE IDENTITY. -- CHAPTER 5 : WAYS OF SEEING DIFFERENCE BEYOND STEREOTYPES. -- PART II : POLITICS. -- CHAPTER 6 :
IMAGES OF POLITICIANS IN THE PUBLIC SPHERE. -- CHAPTER 7 : THE VISUAL SPECTACLES OF PROTEST AND ACTIVISM. -- CHAPTER 8 : PICTURING INTERNATIONAL CONFLICT AND WAR. -- PART III : COMMODITIES. -- CHAPTER 9 : THE VISUAL ATTRACTIONS OF ADVERTISING AND PROMOTIONAL CULTURE. -- CHAPTER 10 : VISUALIZING LIFESTYLES AS COMMODITIES. -- CHAPTER 11 : BRANDS AS VISUAL EXPERIENCES. -- CHAPTER 12 : CONCLUSION. -- REFERENCES. -- INDEX. --

Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students' own work. The book: • Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis • Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption • Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images • Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.

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