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Exponential : transform your brand by empowering instead of interrupting / Jeff Rosenblum.

By: Rosenblum, Jeff [author.]Material type: Text

TextPublisher: New York, NY : McGraw Hill, c2022Description: vii, 226 pages ; 25 cmContent type: text Subject(s): BRANDING (MARKETING) | ADVERTISING -- BRAND NAME PRODUCTSDDC classification: 658.8/27 LOC classification: HF 5415.1255

Contents:

1. Introduction to the Advertising Revolution. -- 2 . Modern Advertising is a Value Exchange. -- 3. This is your Brain on Advertising. -- 4. Your brand is Your Most Important Asset. -- 5. Leveraging the Consumer Journey.. -- 6. The Why and How of Culture. -- 7. Selling the Big Idea. -- Prepare to go Exponential. --

Summary: "Build a brand that customers love with a proven strategy from one of today's top advertising executives Your brand can no longer succeed through targeted adverting and clever messaging. You need to see customers as people rather than just sources of income. This begins with you not only understanding their needs but also sympathizing with their values-and actually doing something about it. In this eye-opening guide, leading advertising executive and industr disruptor Jeff Rosenblum draws on his 25+ years of experience to deliver a plan for building a breakthrough brand by empowering instead of interrupting. Exponential reveals: The neuroscience and behavioral psychology behind building brands through emotional and functional storytelling Hands-on tactics that can strengthen your brand through empathy and empowerment How to use culture and collaboration to understand your customer base and how to reach out to it Filled with data-driven stories of brands that got it right-and those that didn't-Exponential looks beyond targeted advertising and clever messaging with a powerful prescriptive for turning your prospects into customers and your customers into evangelists"-- Provided by publisher.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	NU Fairview College LRC	NU Fairview College LRC	School of Business and Accountancy	General Circulation	GC HF 5415.1255 R67 2022 (Browse shelf(Opens below))	Available		NUFAI000005428

Includes bibliographical references and index.

"Build a brand that customers love with a proven strategy from one of today's top advertising executives Your brand can no longer succeed through targeted adverting and clever messaging. You need to see customers as people rather than just sources of income. This begins with you not only understanding their needs but also sympathizing with their values-and actually doing something about it. In this eye-opening guide, leading advertising executive and industr disruptor Jeff Rosenblum draws on his 25+ years of experience to deliver a plan for building a breakthrough brand by empowering instead of interrupting. Exponential reveals: The neuroscience and behavioral psychology behind building brands through emotional and functional storytelling Hands-on tactics that can strengthen your brand through empathy and empowerment How to use culture and collaboration to understand your customer base and how to reach out to it Filled with data-driven stories of brands that got it right-and those that didn't-Exponential looks beyond targeted advertising and clever messaging with a powerful prescriptive for turning your prospects into customers and your customers into evangelists"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher.

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