Starting & running a business all-in-one for dummies / Colin Barrow.

By: Barrow, Colin, authorMaterial type: TextTextPublisher: Indianapolis : John Wiley and Sons, c2023Edition: Fourth EditionDescription: xix, 662 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 978-1-394-20165-5Subject(s): GESTION | MANAGEMENT | NEW BUSINESS ENTERPRISES | NOUVELLES ENTREPRISES | MANAGEMENTLOC classification: HD 62.3 S73 2023
Contents:
Introduction. -- Book 1 : Laying the Groundwork. -- Chapter 1: Preparing for Business. -- Chapter 2 : Arranging the Foundations. -- Chapter 3 : Can You Do the Business?. -- Chapter 4 : Preparing the Business Plan. -- Chapter 5 : Establishing Your Starting Position. -- Chapter 6 : Researching Your Customers and Competitors. -- Book 2 : Sorting Out Your Finances. -- Chapter 1 : Finding the Money. -- Chapter 2 : Seeking Alternative Funding. -- Chapter 3 : Figuring Out the Figures. -- Chapter 4 : Budgeting for Beginners. -- Book 3 : Finding and Managing Staff. -- Chapter 1 : Staying on the Right Side of the Law. -- Chapter 2 : Finding and Interviewing Job Candidates. -- Chapter 3 : Employing People Successfully. -- Chapter 4 : Disciplining and Dismissing Staff. -- Chapter 5 : Inspiring Employees to Better Performance. -- Chapter 6 : Coaching and Development. -- Chapter 7 : Becoming an Expert at Performance Appraisal and Management. -- Book 4 : Keeping on Top of the Books. -- Chapter 1 : Recording the Financial Facts. -- Chapter 2 : Managing Your Tax Position. -- Chapter 3 : How Investors Read a Financial Report. -- Book 5 : Marketing and Advertising Your Wares. -- Chapter 1 : Taking a Closer Look at Customers. -- Chapter 2 : Defining Your Business Mission, Vision, Objectives and Values. -- Chapter 3 : Marketing and Selling Your Product or Service. -- Chapter 4 : Creating and Placing Ads. -- Chapter 5 : Public Relations and Publicity. -- Chapter 6 : Doing Business Online. -- Chapter 7 : Social Media Engagement. -- Book 6 : Growing and Improving Your Business. -- Chapter 1 : Thinking Strategically. -- Chapter 2 : Managing More than One Product. -- Chapter 3 : Improving Your Company’s Performance. -- Chapter 4 : Franchising for Growth. -- Chapter 5 : Funding Expansion. -- Chapter 6 : Becoming a Great Manager. -- Index. --
Summary: Starting & Running a Business All-in-One For Dummies is a treasure trove of useful information for new or would-be business owners in the UK. This comprehensive guide will help with every part of starting your own business and keeping it running. Generate great business ideas, navigate legal considerations, finance your new business, create a solid business plan, and spread the word through marketing. With this guide, everything you need is in one place, so you don’t have to bounce from book to book as you learn. And it’s all written in simple terms anyone can understand. You’ll be flipping that sign around to open up shop any day now!
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Books Books NU Fairview College LRC
NU Fairview College LRC
School of Business and Accountancy General Circulation GC HD 62.5 B37 2023 (Browse shelf(Opens below)) Available NUFAI000005425

Includes Index.

Introduction. -- Book 1 : Laying the Groundwork. -- Chapter 1: Preparing for Business. -- Chapter 2 : Arranging the Foundations. -- Chapter 3 : Can You Do the Business?. -- Chapter 4 : Preparing the Business Plan. -- Chapter 5 : Establishing Your Starting Position. -- Chapter 6 : Researching Your Customers and Competitors. -- Book 2 : Sorting Out Your Finances. -- Chapter 1 : Finding the Money. -- Chapter 2 : Seeking Alternative Funding. -- Chapter 3 : Figuring Out the Figures. -- Chapter 4 : Budgeting for Beginners. -- Book 3 : Finding and Managing Staff. -- Chapter 1 : Staying on the Right Side of the Law. -- Chapter 2 : Finding and Interviewing Job Candidates. -- Chapter 3 : Employing People Successfully. -- Chapter 4 : Disciplining and Dismissing Staff. -- Chapter 5 : Inspiring Employees to Better Performance. -- Chapter 6 : Coaching and Development. -- Chapter 7 : Becoming an Expert at Performance Appraisal and Management. -- Book 4 : Keeping on Top of the Books. -- Chapter 1 : Recording the Financial Facts. -- Chapter 2 : Managing Your Tax Position. -- Chapter 3 : How Investors Read a Financial Report. -- Book 5 : Marketing and Advertising Your Wares. -- Chapter 1 : Taking a Closer Look at Customers. -- Chapter 2 : Defining Your Business Mission, Vision, Objectives and Values. -- Chapter 3 : Marketing and Selling Your Product or Service. -- Chapter 4 : Creating and Placing Ads. -- Chapter 5 : Public Relations and Publicity. -- Chapter 6 : Doing Business Online. -- Chapter 7 : Social Media Engagement. -- Book 6 : Growing and Improving Your Business. -- Chapter 1 : Thinking Strategically. -- Chapter 2 : Managing More than One Product. -- Chapter 3 : Improving Your Company’s Performance. -- Chapter 4 : Franchising for Growth. -- Chapter 5 : Funding Expansion. -- Chapter 6 : Becoming a Great Manager. -- Index. --

Starting & Running a Business All-in-One For Dummies is a treasure trove of useful information for new or would-be business owners in the UK. This comprehensive guide will help with every part of starting your own business and keeping it running. Generate great business ideas, navigate legal considerations, finance your new business, create a solid business plan, and spread the word through marketing. With this guide, everything you need is in one place, so you don’t have to bounce from book to book as you learn. And it’s all written in simple terms anyone can understand. You’ll be flipping that sign around to open up shop any day now!

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