Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.
Material type:
TextPublisher: Boston : Pearson, c2017Edition: Seventh editionDescription: xxii, 658 pages : 29 cm. illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 978-93-325-8626-0Subject(s): Hospitality industry -- Marketing | HOSPITALITY INDUSTRY -- MARKETING | TOURISM -- MARKETINGLOC classification: TX 911.3 M37 2018
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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NU Fairview College LRC | NU Fairview College LRC | School of Tourism and Hospitality Management | General Circulation | GC TX 911.3 M37 2018 (Browse shelf(Opens below)) | Available | nufai000004129 |
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| GC TX 911.3 F66 2019 Food and beverage services: an introductory guide / | GC TX 911.3 G64 1996 Human resources management in the hospitality industry / | GC TX 911.3 G87 2023 Hospitality marketing : principles and practices / | GC TX 911.3 M37 2018 Marketing for hospitality and tourism / | GC TX 911.3 M87 2019 Sustainable hospitality and tourism management / | GC TX 911.3 N44 2023 Quality service management in tourism and hospitality / | GC TX 911.3 T46 2023 Hygiene, safety and first aid in hospitality / |
Includes index.
Includes glossary and index.
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