Normal view MARC view ISBD view

Strategic sport communication : traditional and transmedia strategies for a global sports market / W. Timothy Coombs, Jennifer L. Harker.

By: Coombs, W. Timothy [author.]Contributor(s): Harker, Jennifer L [author.]Material type: Text

TextPublisher: New York, NY : Routledge, c2022Description: xii, 171 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780367898724Subject(s): COMMUNICATION IN SPORTS | MASS MEDIA IN SPORTS | SPORTS AND GLOBALIZATION | SPORTS. -- MARKETINGLOC classification: GV 567.5 C66 2022

Contents:

Sport communication, strategic communication, and strategic sport communication: defining our terms Sport as an industry Sports fans Scanning and monitoring Researching and refining opportunities and threats Planning: creating guidance for action Communicating: creating the final messages Evaluating: Assessing success or failure and learning A Transmedia Narrative Transportation (TNT) approach to strategic communication: an alternative perspective Culture and sport Athlete health and safety Crisis communication and reputation management in sports

Summary: "Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process-an integration of marketing communication, public relations, and advertising-can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the Transmedia Narrative Transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor's manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus, and suggestions for further reading"-- Provided by publisher.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 2 )
Title notes ( 3 )
Comments ( 0 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	NU Fairview College LRC	NU Fairview College LRC	Non-fiction	General Circulation	GC GV 567.5 C66 2022 (Browse shelf(Opens below))	c.1	Available		NUFAI000004114
Books	NU Fairview College LRC	NU Fairview College LRC	Non-fiction	General Circulation	GC GV 567.5 C66 2022 (Browse shelf(Opens below))	c.2	Available		NUFAI000004151

Browsing NU Fairview College LRC shelves, Shelving location: General Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Previous	No cover image available	No cover image available			No cover image available	No cover image available	No cover image available	Next
Previous	GC GT 3405 E94 2014 501 must be there events	GC GT 85 J46 2015 A Million Years in a Day	GC GV 567.5 C66 2022 Strategic sport communication : traditional and transmedia strategies for a global sports market /	GC GV 567.5 C66 2022 Strategic sport communication : traditional and transmedia strategies for a global sports market /	GC GV 742.3 D67 2022 Sports and career development /	GC GV 903.5 P39 2016 How to play bowling /	GC GV 1094.5 A54 2016 How to play hammer throw /	Next

Includes bibliographical references and index.

Sport communication, strategic communication, and strategic sport communication: defining our terms
Sport as an industry
Sports fans
Scanning and monitoring
Researching and refining opportunities and threats
Planning: creating guidance for action
Communicating: creating the final messages
Evaluating: Assessing success or failure and learning
A Transmedia Narrative Transportation (TNT) approach to strategic communication: an alternative perspective
Culture and sport
Athlete health and safety
Crisis communication and reputation management in sports

"Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process-an integration of marketing communication, public relations, and advertising-can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the Transmedia Narrative Transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor's manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus, and suggestions for further reading"-- Provided by publisher.

There are no comments on this title.

to post a comment.