How to interview and conduct focus groups / Jen Katz-Buonincontro.
Material type:
TextSeries: Concise guides to conducting behavioral, health, and social science research seriesPublisher: Washington, DC : American Psychological Association, c2022Description: xi, 187 pages : illustrations ; 23 cmISBN: 978-1-433-83379-3Subject(s): FOCUS GROUPS | SOCIAL SCIENCES. -- RESEARCH -- METHODOLOGY | INTERVIEWING OF SOCIOLOGY | PSYCHOLOGY / RESEARCH AND METHODOLOGY | SOCIAL SCIENCE / RESEARCHLOC classification: H61.28 | .K38 2022| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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NU Fairview College LRC | NU Fairview College LRC | School of Arts and Sciences | General Circulation | GC H 61.28 K38 2022 (Browse shelf(Opens below)) | Available | NUFAI000005180 |
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Includes bibliographical references and index.
Qualitative research essentials -- Interviews -- Focus groups -- Combining interviews and focus groups and mixing methods -- Addressing rigor, validity, and reliability -- Transcribing and coding -- Analyzing qualitative data -- Writing up and publishing results.
"This book guides undergraduate and masters-level students through the steps to conducting a research project that uses personal interviews or focus groups. It provides tips on how to plan for and conduct the interview or focus group, and how to analyze the qualitative data.Readers will learn how interviews and focus groups are used in various research designs. They will explore coding, analysis, and reporting methods, along with key skills for avoiding bias and interacting. Tips for using technology ethically and appropriately are also included"-- Provided by publisher.
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