International business and trade / Norma Dy Lopez-Mariano

By: Lopez-Mariano, Norma Dy [author]Material type: TextTextPublication details: Quezon City : Rex Book Store, Inc., c2023Edition: FIRST EDITIONDescription: ix, 398 pages : black and white illustrations ; 25 cmISBN: 978-621-04-4376-9Subject(s): INTERNATIONAL, FINANCIAL | INTERNATIONAL TRADELOC classification: HD 62.4 L67 2023
Contents:
Preface -- Acknowledgements -- Chapter 1 : Evolution of international trade -- Chapter 2 : Classical country-based theories of international trade -- Chapter 3 : Modern firm-based theories of international trade -- Chapter 4 : Other theories of international trade -- International business and trade : an overview -- Chapter 6 : Nature and scope of international marketing -- Chapter 7 : Global entrepreneurship and intrapreneurship -- Chapter 8 : Ethics and international business and trade -- Chapter 9 : Multicultural marketing -- Chapter 10 : The international monetary and financial system -- Bibliography -- Image attributions -- Index.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books NU Fairview College LRC
NU Fairview College LRC
School of Business and Accountancy Filipiniana FIL HD 62.4 L64 2023 (Browse shelf(Opens below)) c.1 Available NUFAI000004306
Books Books NU Fairview College LRC
NU Fairview College LRC
School of Business and Accountancy Filipiniana FIL HD 62.4 L64 2023 (Browse shelf(Opens below)) c.2 Available NUFAI000004786

Includes bibliographical references and index.

Preface -- Acknowledgements -- Chapter 1 : Evolution of international trade -- Chapter 2 : Classical country-based theories of international trade -- Chapter 3 : Modern firm-based theories of international trade -- Chapter 4 : Other theories of international trade -- International business and trade : an overview -- Chapter 6 : Nature and scope of international marketing -- Chapter 7 : Global entrepreneurship and intrapreneurship -- Chapter 8 : Ethics and international business and trade -- Chapter 9 : Multicultural marketing -- Chapter 10 : The international monetary and financial system -- Bibliography -- Image attributions -- Index.

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