Purposive communication / Hannah P. Mariveles

Includes bibliographical references.

Introduction -- Acknowledgements -- Unit I: Communication, Processes, Principles, and Ethics -- Chapter I: Communication: An Introduction -- The Communication Process -- Types of Communication -- Chapter II: Principles of Communication -- Basic Rules of Communication -- Guiding Principles: Receiver vs Sender -- Oral Communication -- Visual Communication -- Written Communication -- Chapter III: Ethics in Communication -- Ethical Considerations in Communication -- Ethical Communicators know how to properly use information -- Unit II: Communication and Globalization -- Chapter IV: Global Issues and Communication -- Business and communication -- Break down borders -- Reading Requirement: The Flight from Conversation by Sherry Turkle -- Chapter V: Cultural Appropriateness and Bias-Free Language -- Sex and gender orientations -- Discrimination against age -- Discrimination against race -- Sensitivity to faith and religion -- Chapter VI: Evaluating Media Messages -- Selected Reading: The Noble and Not-So-Secret Art of Service by Hannah A. Papasin -- Unit III: Communication Strategies and Tools -- Chapter VII: Oral, Audio-Visual Aids, Web-based Presentations -- The Oral Presentation -- The Structure -- Audio-Visual Aids -- Web-based Presentation -- Chapter VIII: Multimodal Texts -- Unit IV: Writing for Different Purposes -- Chapter IX: Writing for Academic Purposes -- Register Types -- Writing a Research Report -- Selected Reading 1 : The Platform by Hannah A. Papasin -- Selected Reading 2: Scar Tissue: Love, pray. teach -- Selected Reading 3: Mayor "partially" lifts ban on alcoholic beverages -- Chapter X: Writing for Business -- Writing a Project Proposal -- Writing a Position Paper -- Writing a Resume and Application Letter -- Tips to Resume Writing -- Writing Application Letters -- Chapter XI: Forms of Business Correspondence -- The Letter -- The Memo -- The Fax -- The Email -- References.