Search engine optimization all-in-one for dummies / (Record no. 5442)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03237nam a22002775i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22369691 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250106101250.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220103s2022 inu 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2022930068 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-11-983749-7 |
| Qualifying information | (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NU FAIRVIEW |
| Transcribing agency | NU FAIRVIEW |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TK 5105.884 2022 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clay, Bruce, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Search engine optimization all-in-one for dummies / |
| Statement of responsibility, etc. | Bruce Clay, Kristopher Jones. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Indianapolis : |
| Name of publisher, distributor, etc. | John Wiley and Sons, |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 743 pages : |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 2,397.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction 1 Book 1: How Search Engines Work 5 Chapter 1: Putting Search Engines in Context 7 Chapter 2: Meeting the Search Engines 23 Chapter 3: Recognizing and Reading Search Results 37 Chapter 4: Getting Your Site to Appear in the Right Results 53 Chapter 5: Knowing What Drives Search Results 77 Chapter 6: Spam Issues: When Search Engines Get Fooled 87 Book 2: Keyword Strategy 101 Chapter 1: Employing Keyword Research Techniques and Tools 103 Chapter 2: Selecting Keywords 113 Chapter 3: Exploiting Pay Per Click Lessons Learned 127 Chapter 4: Assigning Keywords to Pages 135 Chapter 5: Adding and Maintaining Keywords 145 Book 3: Competitive Positioning 155 Chapter 1: Identifying Your Competitors 157 Chapter 2: Competitive Research Techniques and Tools 167 Chapter 3: Applying Collected Data 187 Book 4: SEO Web Design 201 Chapter 1: The Basics of SEO Web Design 203 Chapter 2: Building an SEO-Friendly Site 223 Chapter 3: Page Experience Update 249 Chapter 4: Making Your Page Search Engine Compatible 261 Chapter 5: Perfecting Navigation and Linking Techniques 289 Book 5: Creating Content 303 Chapter 1: Selecting a Style for Your Audience 305 Chapter 2: Establishing Content Depth and Page Length 321 Chapter 3: Adding Keyword-Specific Content 347 Chapter 4: Adapting Your Content for Local Search 363 Chapter 5: Dealing with Duplicate Content 373 Chapter 6: Crediting Your Content 391 Chapter 7: Using SEO to Build Your Brand 403 Book 6: Linking 421 Chapter 1: Employing Linking Strategies 423 Chapter 2: Structuring Internal Links 441 Chapter 3: Obtaining Links 457 Chapter 4: Vetting Inbound Links 479 Chapter 5: Connecting with Social Networks 497 Book 7: Optimizing the Foundations 511 Chapter 1: Server Issues: Why Your Server Matters 513 Chapter 2: Domain Names: What Your URL Says about You 537 Chapter 3: Using Redirects for SEO 555 Chapter 4: Implementing 301 Redirects 563 Chapter 5: Watching Your Backend: Content Management System Troubles 577 Chapter 6: Solving SEO Roadblocks 595 Book 8: Analyzing Results 605 Chapter 1: Employing Site Analytics 607 Chapter 2: Tracking Behavior with Web Analytics 627 Chapter 3: Mastering SEO Tools and Reports 641 Book 9: International SEO 655 Chapter 1: Discovering International Search Engines 657 Chapter 2: Tailoring Your Marketing Message for Asia 671 Chapter 3: Staking a Claim in Europe 683 Chapter 4: Getting Started in Latin America 693 Appendix: The Value of Training 699 Index 715 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | WEB SEARCH ENGINES. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jones, Kristopher, |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Engineering and Technology | NU Fairview College LRC | NU Fairview College LRC | General Circulation | 11/14/2024 | Purchased - Fully book | GC TK 5105.884 C53 2022 | NUFAI000005499 | 01/06/2025 | 01/06/2025 | Books |
