MARC details
| 000 -LEADER |
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| fixed length control field |
03589cam a22003978i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
22862304 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241128175546.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
221110s2023 nju 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2022054469 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-1-119-83520-2 |
| Qualifying information |
(hardback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NU FAIRVIEW |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.13 K68 2023 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23/eng/20221110 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Entrepreneurial marketing : |
| Remainder of title |
beyond professional marketing / |
| Statement of responsibility, etc. |
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2303 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, NJ : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 266 pages : |
| Other physical details |
illustration ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
2688.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1 : The omnihouse model: a holistic perspective of entrepreneurial marketing -- Chapter 2 : From professional to entrepreneurial marketing: the core elements of the omnihouse model -- Chapter 3 : Rethinking competition: collaborating for sustainability -- Chapter 4 : Navigating customers: progressive approach for stronger market position -- Chapter 5 : Unifying capabilities: converging mindsets within an organization -- Chapter 6 : Integrating functions: converging departments within an organization -- Chapter 7 : Converging creativity and productivity: from idea generation to capital optimization -- Chapter 8 : Creativity and the balance sheet: securing funding for imaginative capabilities -- Chapter 9 : Converging innovation and improvement: solution-centric approach for higher profit margin -- Chapter 10 : Converging leadership and management: maintaining values and increasing market value -- Chapter 11 : Finding and seizing opportunities: from business outlook to marketing architecture -- Chapter 12 : Building omni capabilities: from preparation to execution -- Chapter 13 : Securing future trajectory: from balance sheet to market value -- Chapter 14 : Uniting marketing and finance: from separation to integration -- Chapter 15 : Technology for huimanity: high tech, higher touch -- Chapter 16 : Technology and stakeholders: leveraging tools to increase value -- Chapter 17 : The post-operational excellence: balancing rigidity and flexibility -- epilogue: visioning the next curve -- appendix: punokawan and pandava: the indonesian mythic symbols of ci-el and pi-pm in the omnihouse model -- about the authors -- index<br/> Includes index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. This marriage of professional and entrepreneurship is the new capability marketers need to grow their companies in the next ten years. Each chapter starts with a global or regional case study"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ORGANIZATIONAL CHANGE. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
DECISION MAKING. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
STRATEGIC PLANNING. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
CREATIVE ABILITY IN BUSINESS. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kartajaya, Hermawan, |
| Dates associated with a name |
1947- |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hooi, Den Huan, |
| Relator term |
author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Suppress in OPAC |
No |
