MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03515cam a22002778i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
22849242 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240917164705.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
221101s2023 nju b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2022052843 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1-394-17195-8 |
| Qualifying information |
(hardback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NU FAIRVIEW |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.1265 C37 2023 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
23/eng/20230124 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cassatt, Amanda, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Web3 marketing : |
| Remainder of title |
a handbook for the next Internet revolution / |
| Statement of responsibility, etc. |
Amanda Cassatt. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 220 pages ; |
| Dimensions |
24 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
2683.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Cover<br/>Title Page<br/>Copyright Page<br/>Contents<br/>Preface<br/>Part 1 What Is Web3?<br/>Chapter 1 The Evolution of Web1 and Web2<br/>Chapter 2 The Evolution of Bitcoin and Ethereum<br/>Chapter 3 The Evolution of Ethereum into Web3<br/>Tokenization<br/>Decentralized Applications (Dapps)<br/>Decentralized Autonomous Organizations (DAOs)<br/>Non-Fungible Tokens (NFTs)<br/>Decentralized Finance (DeFi)<br/>Chapter 4 The Metaverse<br/>Part 2 Web3 Marketing in Theory and Practice<br/>Chapter 5 Inventing Web3 Marketing<br/>Chapter 6 Know Your Product and Your Audience<br/>Know Your Product<br/>Know Your Audience<br/>Chapter 7 Build a Marketing Team<br/>Chapter 8 Set Key Metrics<br/>Part 3 The Web3 Marketing Funnel<br/>Chapter 9 Introducing the Web3 Marketing Funnel<br/>Chapter 10 DiscoveryBreak Through<br/>The Origins of Demand<br/>Knife's-Edge Brand Messaging<br/>Differentiated<br/>Memorable<br/>Creates a New Category<br/>Search<br/>Social Media<br/>Crypto Twitter<br/>Seeding a New Account<br/>Endogenous Influencer Marketing<br/>Incentivized Growth<br/>Earned Media<br/>Trust Issues<br/>Backing into PR<br/>The Role of Stunts<br/>Attention Is Jagged<br/>Chainlink Strategy<br/>Events<br/>Full-Funnel Marketing<br/>Chapter 11 Engagement and UseStart a Flywheel<br/>Product Websites<br/>Wall of Trophies<br/>Instant Incumbency<br/>Fostering Community<br/>The Community Spaceship<br/>Content<br/>Chapter 12 RetentionBuild a Moat<br/>Part 4 Web3 Transformation and Web2.5<br/>Chapter 13 Defining Web2.5<br/>Conclusion<br/>Notes<br/>Acknowledgments<br/>About the Author<br/>Index<br/>EULA |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users. As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin--Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This book is a must-read for professionals at any level in their Web3 careers--already working or investing in Web3, exploring what it means for their business, or considering a jump into something new--and for anyone who wants to understand the next internet revolution"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
INTERNET MARKETING. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Suppress in OPAC |
No |
