Mass communication theories : (Record no. 4838)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02420cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15892279 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240528135854.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090903s2010 mau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009035425 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-205-33172-7 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NU FAIRVIEW |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P 90 D44 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DeFleur, Melvin L. |
| Fuller form of name | (Melvin Lawrence), |
| Dates associated with a name | 1923- |
| 245 10 - TITLE STATEMENT | |
| Title | Mass communication theories : |
| Remainder of title | explaining origins, processes, and effects / |
| Statement of responsibility, etc. | Melvin L. DeFleur. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Allyn & Bacon, |
| Date of publication, distribution, etc. | c2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 358 pages ; |
| Dimensions | 28cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Shaping the American mass media: a brief overview<br/>Introduction to the origins, nature, and uses of theories<br/>The scientific method and the social construction of reality: the contributions of philosophy to media theory<br/>Public opinion as shaped by the press: the contribution of political science<br/>Cognitive processing: the contributions of psychology to mass communication theory<br/>The concept of mass society as a contribution of sociology to media studies<br/>James Bryce's 19th Century theory of public opinion and the press<br/>Walter Lippmann's 1920s theory of unintentional news<br/>The "magic bullet" theory of uniform effects<br/>A selective and limited influences theory<br/>Gatekeeping theory<br/>Agenda-setting theory<br/>The two-step flow of communication theory<br/>Uses for gratifications theory<br/>Media information utility theory<br/>Modeling theory<br/>Social expectations theory<br/>Media-influenced diffusion of innovation theory<br/>A theory of audience and media dependency on popular culture<br/>The creeping cycle of desensitization theory<br/>Critical cultural perspectives: interpretations of media influences on individuals and society<br/>Cultural imperialism theory<br/>Collateral media instruction theory<br/>Other formulations and concepts |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MASS MEDIA. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Arts and Sciences | NU Fairview College LRC | NU Fairview College LRC | General Circulation | 06/23/2023 | Purchased | GC P 90 D44 2016 | nufai000004534 | 05/28/2024 | 05/28/2024 | Books |
