MARC details
| 000 -LEADER |
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| 001 - CONTROL NUMBER |
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23148850 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20240522173617.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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200805t20212021enka ob 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2021761998 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBC0A9487 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Record control number |
019878089 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9780367469542 |
| Qualifying information |
(paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)1197812863 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
NU FAIRVIEW |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
G 155 P55 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pike, Steven, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
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| Title |
Destination marketing : |
| Remainder of title |
essentials / |
| Statement of responsibility, etc. |
Steven Pike. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2021. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
324 pages : |
| Other physical details |
colored illustrations ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
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| General note |
Previous edition: 2016. |
| 500 ## - GENERAL NOTE |
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| General note |
1. The study of destination marketing -- 2. The Destination Marketing Organisation (DMO) and destination competitiveness -- 3. Destination Marketing Organisation (DMO) funding and governance -- 4. Co-operating to compete -- 5. The Destination Marketing Organisation (DMO), disasters, crises, and dark tourism -- 6. Destination marketing strategy framework -- 7. Destination brand identity -- 8. Destination image -- 9. Destination brand positioning -- 10. Destination marketing communications -- 11. Destination marketing organisation (DMO) public relations and publicity seeking -- 12. The destination marketing organisation (DMO) and social media -- 13. The destination marketing organisation (DMO) and the travel trade -- 14. Destination marketing performance measurement |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19 Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing Links to free access of the author's journal articles on destination marketing Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples. |
| 545 0# - BIOGRAPHICAL OR HISTORICAL DATA |
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| Biographical or historical data |
Steven Pike is Associate Professor of Marketing at Queensland University of Technology, Australia. Steven spent 20 years working in the tourism industry before completing his PhD in destination marketing in 2002 and is a regular speaker at international tourism conferences. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Online resource; title from digital title page (viewed on January 13, 2021). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
TOURISM -- MARKETING. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
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7 |
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cbc |
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copycat |
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1 |
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20 |
| g |
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| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Suppress in OPAC |
No |
