MARC details
| 000 -LEADER |
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| fixed length control field |
02478nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240420112514.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240420b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-1-39860-568-8 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NUFAIRVIEW |
| Transcribing agency |
NUFAIRVIEW |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.13 W47 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Westwood, John |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
How to write a marketing plan : |
| Remainder of title |
define your strategy, plan effectively and reach your marketing goals / |
| Statement of responsibility, etc. |
John Westwood |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London UK ; |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
c2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 177 pages : |
| Other physical details |
black and white illustrations ; |
| Dimensions |
24 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
623.20 |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Creating success |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes appendices. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter - 01: Introduction -- Chapter - 02: Situation analysis – The marketing audit -- Chapter - 03: Objectives -- Chapter - 04: Strategies and action plans -- Chapter - 05: The distribution plan -- Chapter - 06: The advertising and promotions plan -- Chapter - 07: Costs and budgets -- Chapter - 08: Writing the plan -- Chapter - 09: Presenting the plan, follow-up and revision -- Chapter - 10: Mini-plans and quick plans -- Chapter - 11: Appendix – Marketing plan for the UK market |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business. The Creating Succ2022008071ess series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career. |
| Assigning source |
-- Provided by publisher |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING -- MANAGEMENT. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Suppress in OPAC |
No |
