Principles of marketing / (Record no. 4563)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02155nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240307113552.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240307b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-981-31-3336-5 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NUFAIRVIEW |
| Transcribing agency | NUFAIRVIEW |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 K68 2020 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong, and Marc Oliver Opresnik |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighteenth Edition |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Global Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Pearson Education South Asia Pte Ltd., |
| Date of publication, distribution, etc. | c2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 728 pages ; |
| Dimensions | 27 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 1598 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographic references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: Defining Marketing And The Marketing Process -- Marketing: Creating Customer Value and Engagement -- Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships. Part 2: Understanding The Marketplace And Consumer Value -- Analyzing the Marketing Environment -- Managing Marketing Information to Gain Customer Insights -- Consumer Markets and Buyer Behavior -- Business Markets and Business Buyer Behavior. Part 3: Designing A Customer Value-Driven Strategy And Mix -- Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- Products, Services, and Brands: Building Customer Value -- Developing New Products and Managing the Product Life Cycle -- Pricing: Understanding and Capturing Customer Value -- Pricing Strategies: Advanced Topics -- Marketing Channels: Delivering Customer Value -- Retailing and Wholesaling -- Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy -- Advertising and Public Relations -- Personal Selling and Sales Promotion -- Digital Marketing. Part 4: Extending Marketing -- Creating Competitive Advantage -- The Global Marketplace -- Sustainable Marketing: Social Responsibility and Ethics. Appendix 1. Marketing Plan – Appendix 2. Marketing by the Numbers – Appendix 3. Careers In Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Relator term | co-author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Opresnik, Marc Oliver |
| Relator term | co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Business and Accountancy | NU Fairview College LRC | NU Fairview College LRC | General Circulation | 10/03/2023 | Purchased - Mind Mover Publishing House, Inc. | 1598.00 | 1 | GC HF 5415 K68 2020 | NUFAI000004802 | 07/10/2025 | 07/10/2025 | 03/07/2024 | Books |
