MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02165nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240429100639.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230620s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1-292-41121-7 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NUFAIRVIEW |
| Transcribing agency |
NUFAIRVIEW |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.123 C56 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Clow, Kenneth E. |
| Relator term |
author |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Integrated advertising promotion, and marketing communications / |
| Statement of responsibility, etc. |
Kenneth E. Clow, and Donald Baack |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Ninth Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow, UK : |
| Name of publisher, distributor, etc. |
Pearson Education Limited, |
| Date of publication, distribution, etc. |
c2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
469 pages : |
| Other physical details |
colored Illustration ; |
| Dimensions |
28 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
70 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes endnotes and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART 1: THE IMC FOUNDATION :Integrated Marketing Communications<br/>Brand Management<br/>Buyer Behaviors<br/>The IMC Planning Process<br/>PART 2: IMC ADVERTISING TOOLSA : dvertising Campaign Management<br/>Advertising Design<br/>Traditional Media Channels<br/>PART 3: DIGITAL AND ALTERNATIVE MARKETING : Digital and Mobile Marketing<br/>Social Media<br/>Alternative Marketing<br/>PART 4: IMC PROMOTIONAL TOOLS : Database and Direct Response Marketing and Personal Selling<br/>Sales Promotions<br/>Public Relations and Sponsorship Programs<br/>PART 5: IMC ETHICS, REGULATION, AND EVALUATION :Relations and Ethical Concerns<br/>Evaluating an Integrated Marketing Program<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
COMMUNICATION IN MARKETING. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ADVERTISING. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baack, Donald |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Suppress in OPAC |
No |
