Advertising, promotions, and other aspects of integrated marketing communications (Record no. 3247)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00507nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241009135317.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230620s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NUFAIRVIEW |
| Transcribing agency | NUFAIRVIEW |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 A53 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Andrews, J. Craig |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising, promotions, and other aspects of integrated marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Tenth Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Quezon City |
| Name of publisher, distributor, etc. | C&E Pub.2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 635 |
| 365 ## - TRADE PRICE | |
| Price amount | php 916.20 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Business and Accountancy | NU Fairview College LRC | NU Fairview College LRC | General Circulation | 06/20/2023 | GC HF 5415.123 A53 2019 | NUFAI000003243 | 06/20/2023 | 06/20/2023 | Books |
