Micro perspective of tourism and hospitality /
Cruz, Zenaida L.
Micro perspective of tourism and hospitality / Zenaida L. Cruz - FIRST EDITION - Manila : Rex Book Store ; c2019. - x, 230 pages ; 25 cm.
Includes bibliographic references and index.
Chapter 1 : The psychology of tourism -- Chapter 2 : The sociology of tourism -- Chapter 3 : Tourism and culture -- Chapter 4 : Transport sector -- Chapter 5 : Accommodations -- Chapter 6 : Food and beverages sector -- Chapter 7 : Recreation and leisure -- Chapter 8 : Tourism attractions and theme parks -- Chapter 9 : The MICE industry : meaning and importance -- Chapter 10 : Tourism marketing -- Chapter 11 : Tourism promotion -- Chapter 12 : Tourism distribution channel -- Chapter 13 : Tourism planning -- Chapter 14 : Tourism development -- Chapter 15 : Employment opportunities and qualifications in the tourism and hospitality industry -- Glossary -- Index.
978-971-23-9910-7
TOURISM.
G 155 C78 2019
Micro perspective of tourism and hospitality / Zenaida L. Cruz - FIRST EDITION - Manila : Rex Book Store ; c2019. - x, 230 pages ; 25 cm.
Includes bibliographic references and index.
Chapter 1 : The psychology of tourism -- Chapter 2 : The sociology of tourism -- Chapter 3 : Tourism and culture -- Chapter 4 : Transport sector -- Chapter 5 : Accommodations -- Chapter 6 : Food and beverages sector -- Chapter 7 : Recreation and leisure -- Chapter 8 : Tourism attractions and theme parks -- Chapter 9 : The MICE industry : meaning and importance -- Chapter 10 : Tourism marketing -- Chapter 11 : Tourism promotion -- Chapter 12 : Tourism distribution channel -- Chapter 13 : Tourism planning -- Chapter 14 : Tourism development -- Chapter 15 : Employment opportunities and qualifications in the tourism and hospitality industry -- Glossary -- Index.
978-971-23-9910-7
TOURISM.
G 155 C78 2019
